PROJECT OVERVIEW
Ads Performance Insights Dashboard
- Category
- Dashboards & Reporting
- Type
- Marketing / Operations Dashboard
- Status
- Completed
THE SITUATION
Marketing response existed across ads, calls, and messages instead of one connected performance view.
Google Ads results showed acquisition activity, while booked calls and customer text messages showed different parts of the response. Reviewing those sources separately made the relationship between spend, leads, bookings, and engagement harder to see.
THE REPORTING GAP
Campaign performance needed context from the customer actions that followed the ad response.
- Ad spend and lead outcomes lived in one view
- Booked calls required a separate performance review
- Text volume and engagement patterns were disconnected
THE APPROACH
Organize acquisition, call-booking, and messaging signals as one reporting sequence.
The dashboard separates the analysis into ad performance, CallRail booked-call insights, and CallRail text-message insights while keeping the three views connected through a shared reporting structure.
VISUAL PROOF
Connected performance in view
See ad results, booked calls, and text activity presented as related performance signals.
THE OUTCOME
Acquisition and engagement signals became comparable within one reporting system.
WHAT BECAME VISIBLE
- Ad spend, ROAS, conversion rate, ROI, and lead outcomes
- Booked-call volume, booking rates, and call duration patterns
- First-time and returning caller activity
- Text volume, unique customers, and message trends
SYSTEM DETAILS
Project Details
- Category
- Dashboards & Reporting
- Type
- Marketing / Operations Dashboard
- Status
- Completed
Data
- Google Ads
- CallRail calls
- CallRail text messages
Analysis
- Campaign results
- Booking rates
- Engagement trends
Output
- Integrated performance dashboard
- Filtered summary views
THE TAKEAWAY